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<channel>
	<title>Home I Zhaodong Meng</title>
	<link>http://zhaodongmeng.com</link>
	<description>Home I Zhaodong Meng</description>
	<pubDate>Sun, 25 Nov 2012 16:06:32 +0000</pubDate>
	<generator>http://zhaodongmeng.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HENNESSY</title>
				
		<link>http://zhaodongmeng.com/HENNESSY</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/HENNESSY</comments>

		<pubDate>Sun, 25 Nov 2012 16:06:32 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Hennessy Mixed Drinks Menu Design]]></category>

		<guid isPermaLink="false">4497090</guid>

		<description>HENNESSY MIXED DRINKS

THE HENNESSY APPLE &#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new1.jpg" width="670" height="967" width_o="2000" height_o="2889" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new1_o.jpg" data-mid="23882660"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new5.jpg" width="670" height="967" width_o="2000" height_o="2889" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new5_o.jpg" data-mid="23882673"  border="0" align="left"/&#62;
THE HENNESSY CITRUS &#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new2 copy.jpg" width="670" height="967" width_o="2000" height_o="2889" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new2 copy_o.jpg" data-mid="23884138"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new6.jpg" width="670" height="967" width_o="2000" height_o="2889" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new6_o.jpg" data-mid="23882699"  border="0" align="left"/&#62;
THE HENNESSY BERRY &#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new3 copy.jpg" width="670" height="967" width_o="2000" height_o="2888" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new3 copy_o.jpg" data-mid="23884052"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new7.jpg" width="670" height="967" width_o="2000" height_o="2889" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new7_o.jpg" data-mid="23882718"  border="0" align="left"/&#62;
THE HENNESSY GINGER &#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new11.jpg" width="670" height="967" width_o="2000" height_o="2888" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new11_o.jpg" data-mid="23883826"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new8.jpg" width="670" height="967" width_o="2000" height_o="2889" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new8_o.jpg" data-mid="23882753"  border="0" align="left"/&#62;
THE HENNESSY SODA &#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new.jpg" width="670" height="966" width_o="2000" height_o="2885" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new_o.jpg" data-mid="23882764"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new10.jpg" width="670" height="968" width_o="2000" height_o="2890" src_o="http://payload109.cargocollective.com/1/5/169086/4497090/HENNESSY-6-new10_o.jpg" data-mid="23882776"  border="0" align="left"/&#62;</description>
		
		<excerpt>HENNESSY MIXED DRINKS  THE HENNESSY APPLE  THE HENNESSY CITRUS  THE HENNESSY BERRY  THE HENNESSY GINGER  THE HENNESSY SODA </excerpt>

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	<item>
		<title>Central Saint Martins Innovation</title>
				
		<link>http://zhaodongmeng.com/Central-Saint-Martins-Innovation</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Central-Saint-Martins-Innovation</comments>

		<pubDate>Sun, 25 Nov 2012 15:22:52 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Poster Design]]></category>

		<guid isPermaLink="false">4496907</guid>

		<description>&#60;img src="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_01.jpg" width="670" height="944" width_o="2000" height_o="2818" src_o="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_01_o.jpg" data-mid="23877353"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_02.jpg" width="670" height="944" width_o="2000" height_o="2818" src_o="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_02_o.jpg" data-mid="23877376"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_03.jpg" width="670" height="944" width_o="2000" height_o="2818" src_o="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_03_o.jpg" data-mid="23877399"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_04.jpg" width="670" height="944" width_o="2000" height_o="2818" src_o="http://payload109.cargocollective.com/1/5/169086/4496907/Poster-A0_04_o.jpg" data-mid="23877418"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/5/169086/4496907/IMG_7164.jpg" width="670" height="897" width_o="2000" height_o="2678" src_o="http://payload109.cargocollective.com/1/5/169086/4496907/IMG_7164_o.jpg" data-mid="23877439"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Circle Experiment</title>
				
		<link>http://zhaodongmeng.com/Circle-Experiment</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Circle-Experiment</comments>

		<pubDate>Mon, 28 Nov 2011 20:39:28 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Unit 1]]></category>

		<guid isPermaLink="false">2377920</guid>

		<description>&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web46.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web46_o.jpg" data-mid="11958607"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web47.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web47_o.jpg" data-mid="11958610"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web48.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web48_o.jpg" data-mid="11958616"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web49.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web49_o.jpg" data-mid="11958620"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web50.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web50_o.jpg" data-mid="11958625"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web51.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web51_o.jpg" data-mid="11958630"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web52.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web52_o.jpg" data-mid="11958643"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web53.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web53_o.jpg" data-mid="11958691"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web54.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web54_o.jpg" data-mid="11958706"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377920/web55.jpg" width="670" height="473" width_o="2000" height_o="1414" src_o="http://payload3.cargocollective.com/1/5/169086/2377920/web55_o.jpg" data-mid="11958716"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Photography: Black&#38;White</title>
				
		<link>http://zhaodongmeng.com/Photography-Black-White</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Photography-Black-White</comments>

		<pubDate>Mon, 28 Nov 2011 20:04:52 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">2377647</guid>

		<description>Rome, Italy
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web42.jpg" width="670" height="343" width_o="2000" height_o="1024" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web42_o.jpg" data-mid="11957556"  border="0" align="left"/&#62;
Florence, Italy
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web86.jpg" width="670" height="435" width_o="2000" height_o="1299" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web86_o.jpg" data-mid="12066556"  border="0" align="left"/&#62;
Cinque Terre, Italy
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web87.jpg" width="670" height="446" width_o="2000" height_o="1333" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web87_o.jpg" data-mid="12066600"  border="0" align="left"/&#62;
Venice, Italy
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web88.jpg" width="670" height="432" width_o="2000" height_o="1291" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web88_o.jpg" data-mid="12066724"  border="0" align="left"/&#62;
Porto, Portugal
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web43.jpg" width="670" height="446" width_o="2000" height_o="1333" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web43_o.jpg" data-mid="11957575"  border="0" align="left"/&#62;
Porto, Portugal
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web44.jpg" width="670" height="450" width_o="2000" height_o="1344" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web44_o.jpg" data-mid="11957581"  border="0" align="left"/&#62;
Lisbon, Portugal
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web85.jpg" width="670" height="1063" width_o="2000" height_o="3175" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web85_o.jpg" data-mid="12066446"  border="0" align="left"/&#62;
Paris, France
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web45.jpg" width="670" height="359" width_o="2000" height_o="1072" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web45_o.jpg" data-mid="11957681"  border="0" align="left"/&#62;
Barcelona, Spain
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web84.jpg" width="670" height="901" width_o="2000" height_o="2691" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web84_o.jpg" data-mid="12066337"  border="0" align="left"/&#62;
Prague, The Czech Republic 
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web89.jpg" width="670" height="389" width_o="2000" height_o="1162" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web89_o.jpg" data-mid="12066786"  border="0" align="left"/&#62;
Lake District, UK
&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377647/web90.jpg" width="670" height="401" width_o="2000" height_o="1198" src_o="http://payload3.cargocollective.com/1/5/169086/2377647/web90_o.jpg" data-mid="12075097"  border="0" align="left"/&#62;</description>
		
		<excerpt>Rome, Italy  Florence, Italy  Cinque Terre, Italy  Venice, Italy  Porto, Portugal  Porto, Portugal  Lisbon, Portugal  Paris, France  Barcelona, Spain  Prague, The...</excerpt>

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	</item>
		
		
	<item>
		<title>Major Project Report</title>
				
		<link>http://zhaodongmeng.com/Major-Project-Report</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Major-Project-Report</comments>

		<pubDate>Mon, 28 Nov 2011 19:48:52 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Major Project]]></category>

		<guid isPermaLink="false">2377499</guid>

		<description>“ Take almost any form of visual information and you will find a wonderful lack of consistency between solutions arrived at in different cultures.”                            (Michael Evamy, 2003: 77)

This project is based on graphic design and cultural identity. I have always been interested in cultural diversity in the design area, especially symbol and pictogram design which has become a universal language, and as a graphic designer, the ability to show culture in graphic design has become my direction of study. This report is to accompany my MA major project work, which explores the relationship between cultural identity and pictogram design, and how to identify the 56 ethnic groups in China by using pictograms and symbols.

Today, international pictorial language is increasingly playing an essential role in achieving cross- cultural communication. This does not mean, however, that we have to use exactly the same pictorial language in different countries. The first research question of this project is whether it is possible to keep cultural features, but still communicate to international audiences efficiently through pictogram design. I have conducted research into the connection between pictogram design and cultural identity, and established a starting point to study this field. As a Chinese person I am confident about exploring my own cultural background. The Chinese share a strong cultural identity, and it is worth considering Chinese culture in the design area. Therefore, my major project has been to explore the 56 ethnic groups in China, which is one of the most interesting aspects of the Chinese use of visual language.

The aim of this project is to understand how the influence of national cultures can enhance ‘universal’ pictogram systems. It draws on references from signs, symbols, pictograms, information, cultural studies and picture language theory. In the context of design theory it relates to cultural identity and audience design, and specifically looks at the application of culture in pictogram design and the relationship with the audience. The target audience is not only international, local people and the Chinese embassy, but is also graphic designers and researchers who are interested in local design with cultural identity and the use of pictogram systems to convey information. 

This major project report begins by collecting the theoretical research conducted for the understanding of the subject of study. It then moves on to detail the process and main practical experiments that follow the primary and secondary research. It finishes by discussing the evaluations and conclusions drawn from the project.


The report has three main sections:

The first section expands on the research undertaken in my work. It includes relevant theory and valuable examples of cultural identity relating to this project. It also shows the main information about the culture of 56 ethnic groups in China.

The second section shows early experimentation and the whole process of creating the symbols and pictograms of 56 ethnic groups in China. It also draws on the methodology behind these experiments and explains why some of the ideas failed in the process. 

The last section considers the whole project. It offers some options on application of the pictograms and the further development of these pictograms in the future. It ends with an evaluation and a conclusion.

&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web9.jpg" width="670" height="869" width_o="2000" height_o="2597" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web9_o.jpg" data-mid="11957028"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web10.jpg" width="670" height="491" width_o="2000" height_o="1467" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web10_o.jpg" data-mid="11957033"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web11.jpg" width="670" height="503" width_o="2000" height_o="1503" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web11_o.jpg" data-mid="11957060"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web12.jpg" width="670" height="505" width_o="2000" height_o="1509" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web12_o.jpg" data-mid="11957072"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web13.jpg" width="670" height="507" width_o="2000" height_o="1515" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web13_o.jpg" data-mid="11957099"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web14.jpg" width="670" height="504" width_o="2000" height_o="1507" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web14_o.jpg" data-mid="11957116"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web15.jpg" width="670" height="506" width_o="2000" height_o="1511" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web15_o.jpg" data-mid="11957150"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/5/169086/2377499/web16.jpg" width="670" height="509" width_o="2000" height_o="1520" src_o="http://payload3.cargocollective.com/1/5/169086/2377499/web16_o.jpg" data-mid="11957174"  border="0" align="left"/&#62;</description>
		
		<excerpt>“ Take almost any form of visual information and you will find a wonderful lack of consistency between solutions arrived at in different cultures.”             ...</excerpt>

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	</item>
		
		
	<item>
		<title>JUAN YUAN</title>
				
		<link>http://zhaodongmeng.com/JUAN-YUAN</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/JUAN-YUAN</comments>

		<pubDate>Wed, 16 Nov 2011 21:23:22 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Multi-media Design]]></category>

		<guid isPermaLink="false">2321081</guid>

		<description>&#60;img src="http://payload1.cargocollective.com/1/5/169086/2321081/A1.jpg" width="670" height="306" width_o="1024" height_o="468" src_o="http://payload1.cargocollective.com/1/5/169086/2321081/A1_o.jpg" data-mid="15311838"  border="0" align="left"/&#62;&#60;img src="http://payload1.cargocollective.com/1/5/169086/2321081/A2.jpg" width="670" height="306" width_o="1024" height_o="468" src_o="http://payload1.cargocollective.com/1/5/169086/2321081/A2_o.jpg" data-mid="15311847"  border="0" align="left"/&#62;&#60;img src="http://payload1.cargocollective.com/1/5/169086/2321081/A3.jpg" width="670" height="306" width_o="1024" height_o="468" src_o="http://payload1.cargocollective.com/1/5/169086/2321081/A3_o.jpg" data-mid="15311989"  border="0" align="left"/&#62;&#60;img src="http://payload1.cargocollective.com/1/5/169086/2321081/A4.jpg" width="670" height="306" width_o="1024" height_o="468" src_o="http://payload1.cargocollective.com/1/5/169086/2321081/A4_o.jpg" data-mid="15312000"  border="0" align="left"/&#62;&#60;img src="http://payload1.cargocollective.com/1/5/169086/2321081/A5.jpg" width="670" height="306" width_o="1024" height_o="468" src_o="http://payload1.cargocollective.com/1/5/169086/2321081/A5_o.jpg" data-mid="15312006"  border="0" align="left"/&#62;&#60;img src="http://payload1.cargocollective.com/1/5/169086/2321081/A6.jpg" width="670" height="306" width_o="1024" height_o="468" src_o="http://payload1.cargocollective.com/1/5/169086/2321081/A6_o.jpg" data-mid="15312011"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload1.cargocollective.com/1/5/169086/2321081/prt_1331747391.jpg" />

	</item>
		
		
	<item>
		<title>Future Cola</title>
				
		<link>http://zhaodongmeng.com/Future-Cola</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Future-Cola</comments>

		<pubDate>Sun, 13 Nov 2011 21:56:57 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">2300775</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/5/169086/2300775/.jpg" width="670" height="947" width_o="2048" height_o="2896" src_o="http://payload.cargocollective.com/1/5/169086/2300775/_o.jpg" data-mid="11647791"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300775/2.jpg" width="670" height="947" width_o="2048" height_o="2896" src_o="http://payload.cargocollective.com/1/5/169086/2300775/2_o.jpg" data-mid="11648260"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/5/169086/2300775/prt_1322530546.jpg" />

	</item>
		
		
	<item>
		<title>A Visual Identity of 56 Ethnic Groups in China</title>
				
		<link>http://zhaodongmeng.com/A-Visual-Identity-of-56-Ethnic-Groups-in-China</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/A-Visual-Identity-of-56-Ethnic-Groups-in-China</comments>

		<pubDate>Sun, 13 Nov 2011 21:51:25 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Major Project]]></category>

		<guid isPermaLink="false">2300763</guid>

		<description>Today, international pictorial language is increasingly playing an essential role in achieving cross- cultural communication. This does not mean, however, that we have to use exactly the same pictorial language in different countries. The first research question of this project is whether it is possible to keep cultural features, but still communicate to international audiences efficiently through pictogram design. I have conducted research into the connection between pictogram design and cultural identity, and established a starting point to study this field. As a Chinese person I am confident about exploring my own cultural background. The Chinese share a strong cultural identity, and it is worth considering Chinese culture in the design area. Therefore, my major project has been to explore the 56 ethnic groups in China, which is one of the most interesting aspects of the Chinese use of visual language.

The project is based on the Chinese culture of 56 ethnic groups. It is based on a set of stamps which were designed by Zhou Xiu Qing and officially published in 1999 in China to celebrate the 50th anniversary of the founding of the People’s Republic of China (1949-1999). They illustrate 56 particular forms of dress and dancing styles to represent the 56 ethnic groups in China. 

The aim of this project is to understand how the influence of national cultures can enhance ‘universal’ pictogram systems. In the context of design theory it relates to cultural identity and audience design, and specifically looks at the application of culture in pictogram design and the relationship with the audience. The target audience is not only international, local people and the Chinese embassy, but is also graphic designers and researchers who are interested in local design with cultural identity and the use of pictogram systems to convey information.
&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/web1.jpg" width="670" height="893" width_o="2000" height_o="2667" src_o="http://payload.cargocollective.com/1/5/169086/2300763/web1_o.jpg" data-mid="11955898"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/web2.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/5/169086/2300763/web2_o.jpg" data-mid="11955904"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/web27.jpg" width="670" height="600" width_o="2000" height_o="1794" src_o="http://payload.cargocollective.com/1/5/169086/2300763/web27_o.jpg" data-mid="11955999"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/poster1.jpg" width="670" height="1013" width_o="800" height_o="1210" src_o="http://payload.cargocollective.com/1/5/169086/2300763/poster1_o.jpg" data-mid="12846354"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/poster2.jpg" width="670" height="1022" width_o="800" height_o="1221" src_o="http://payload.cargocollective.com/1/5/169086/2300763/poster2_o.jpg" data-mid="12846358"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/poster3.jpg" width="670" height="1028" width_o="800" height_o="1228" src_o="http://payload.cargocollective.com/1/5/169086/2300763/poster3_o.jpg" data-mid="12846361"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/poster4.jpg" width="670" height="1034" width_o="800" height_o="1235" src_o="http://payload.cargocollective.com/1/5/169086/2300763/poster4_o.jpg" data-mid="12846365"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/poster5.jpg" width="670" height="1004" width_o="800" height_o="1199" src_o="http://payload.cargocollective.com/1/5/169086/2300763/poster5_o.jpg" data-mid="12846370"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300763/show.jpg" width="670" height="444" width_o="2000" height_o="1328" src_o="http://payload.cargocollective.com/1/5/169086/2300763/show_o.jpg" data-mid="23876640"  border="0" align="left"/&#62;</description>
		
		<excerpt>Today, international pictorial language is increasingly playing an essential role in achieving cross- cultural communication. This does not mean, however, that we...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/5/169086/2300763/prt_1322531474.jpg" />

	</item>
		
		
	<item>
		<title>Visual Summary</title>
				
		<link>http://zhaodongmeng.com/Visual-Summary</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Visual-Summary</comments>

		<pubDate>Sun, 13 Nov 2011 21:46:39 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Major Project]]></category>

		<guid isPermaLink="false">2300682</guid>

		<description>We live in a world of diverse peoples. There are about 3,000 ethnic groups living in over 200 countries and regions of the world. China, as a multi-ethnic country, has 56 ethnic groups, and each ethnic group has their own traditional culture although they belong to one Chinese cultural background. This is the point this project wishes to explore. The process of research into 56 ethnic groups started with the dressing and dancing style of each group.

The exploration of cultural identity in symbol and pictogram design has been a fascinating journey of graphic research. In this project, the starting point was to explore the whole field between graphic design and cultural identity. I hope this project can be of use in communicating with international audiences and representing the culture of the 56 ethnic groups in China.

&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web17.jpg" width="670" height="851" width_o="2000" height_o="2541" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web17_o.jpg" data-mid="11956165"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web18.jpg" width="670" height="540" width_o="2000" height_o="1614" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web18_o.jpg" data-mid="11956178"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web19.jpg" width="670" height="542" width_o="2000" height_o="1618" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web19_o.jpg" data-mid="11956202"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web20.jpg" width="670" height="544" width_o="2000" height_o="1625" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web20_o.jpg" data-mid="11956218"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web21.jpg" width="670" height="532" width_o="2000" height_o="1589" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web21_o.jpg" data-mid="11956228"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web22.jpg" width="670" height="575" width_o="2000" height_o="1718" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web22_o.jpg" data-mid="11956237"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300682/web23.jpg" width="670" height="528" width_o="2000" height_o="1579" src_o="http://payload.cargocollective.com/1/5/169086/2300682/web23_o.jpg" data-mid="11956253"  border="0" align="left"/&#62;</description>
		
		<excerpt>We live in a world of diverse peoples. There are about 3,000 ethnic groups living in over 200 countries and regions of the world. China, as a multi-ethnic country,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/5/169086/2300682/prt_1322531526.jpg" />

	</item>
		
		
	<item>
		<title>Changing Cultural Identity</title>
				
		<link>http://zhaodongmeng.com/Changing-Cultural-Identity</link>

		<comments>http://zhaodongmeng.com/following/zhaodongmeng.com/Changing-Cultural-Identity</comments>

		<pubDate>Sun, 13 Nov 2011 21:27:21 +0000</pubDate>

		<dc:creator>Home I Zhaodong Meng</dc:creator>
		
		<category><![CDATA[Unit 2]]></category>

		<guid isPermaLink="false">2300600</guid>

		<description>What I discovered for my field of study is that there are many types of pictograms within cultural identity that I collected as my typology in 2.3 Design and Rhetoric. After analysis, I believe that a pictogram as a new language used to convey information does not necessarily say where they are from or who designed them, but it should be started to illustrate how individual a pictogram can be. The ’men at work’ warning sign is a case in point. It is the same standard sign, but with variations from country to country. Such as the British men wears wellingtons, Spanish men have billowing rolled-up sleeves and Mexican men equipped with a helmet in the signs. These slight differences from international sign standards indicate a basic resistance to the principle of cultural neutrality. However, the international pictogram is making our world look the same. More and more countries are following the international standard. I really cannot imagine if everything is restriction in our daily life, how can we have freedom and creativity.

I accomplished an outcome, which showed how the pictogram is different in Asia, North America, South America, Europe, Africa and Australasia. According to this outcome my further development will consider specific details of each pictogram. Finding the relationship between each pictogram and their cultural background.  

&#60;img src="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0001.jpg" width="670" height="1004" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0001_o.jpg" data-mid="11549052"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0029.jpg" width="670" height="571" width_o="2048" height_o="1747" src_o="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0029_o.jpg" data-mid="11549109"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0015.JPG" width="670" height="529" width_o="2048" height_o="1619" src_o="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0015_o.JPG" data-mid="11549171"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0033.JPG" width="670" height="553" width_o="2048" height_o="1693" src_o="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0033_o.JPG" data-mid="11549216"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0034.JPG" width="670" height="579" width_o="2048" height_o="1771" src_o="http://payload.cargocollective.com/1/5/169086/2300600/DSC_0034_o.JPG" data-mid="11549235"  border="0" align="left"/&#62;</description>
		
		<excerpt>What I discovered for my field of study is that there are many types of pictograms within cultural identity that I collected as my typology in 2.3 Design and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/5/169086/2300600/prt_1322529718.jpg" />

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